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WHAT IS CPA ANYWAYS?

Cost per acquisition is one of the most important metrics for marketers. It tells exactly how much it's the aggregated cost to acquired one client. As conversion rates and marketing costs changes CPA changes as well. For this reason, highest conversion rates will always drive "relative" lower Cost per acquisition (CPA)

* See further explanation from Bigcommerce

COST PER ACQUISITION FORMULA

This calculator is intended solely for general reference and educational purposes. You should not take any action on the basis of the information provided through this calculator.

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