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WHAT IS CUSTOMER LIFETIME VALUE ANYWAYS?

It is the true value of any given customer during their lifespan. Meaning, that one single customer is worth the total amount of money spent it over the years in your business. This mathematical logic explains why it is more expensive to lose a current customer that acquire a new one.

* See further explanation from Wikipedia

CLTV FORMULA

This calculator is intended solely for general reference and educational purposes. You should not take any action on the basis of the information provided through this calculator.

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